A Promoter’s Perspective on Digital Marketing

Back in May after Covid shut down the live events industry, I decided to sign up for the Certificate in Digital Marketing program at the University of Washington. After 20 years of promoting live events like Ringling Bros, Disney On Ice, The Grammy Awards, and Monster Jam, I figured now would be a good time to shore up my digital marketing skills. While I didn’t think I’d need 8 months to complete my coursework, it turned out I needed the…